Lacey Lawrence (Formerly Irvin)

UX Product Manager & Startup Consultant

Hey, I'm Lacey - the start up whisperer. I'm your seasoned guide in the UX Design and product management realms. With 8 years of diverse experience in start ups, I've orchestrated cross-functional collaborations, birthed SAAS apps from scratch, and led front-end squads in creating robust design systems. I'm not just about projects; I'm about people and profits.

  • Hudson MX is a fast-growing advertising software startup. Huson MX is innovating an industry that is hungry for change with the largest media agencies in the world already using our tools to enhance their media buying workflows.

  • Career TEAM provides innovative technology solutions towards complex social challenges such as closing the opportunity divide, reducing unemployment and eradicating poverty.

    Led the product vision, strategy and development of a new B2B saas solution to enable workforce development and educational professionals to track and manage workflows

    Managed ideation, research, prioritization and product roadmapping of current product suite.

    Responsible for meeting with customers and releasing high value customer features for a single tenant product.

    Managed cross functional teams and stakeholder communication while overseeing agile product development from inception to implementation.

    https://careerteam.com/

  • Partnering with client to create a service based consulting start up from the ground up.

    Responsible for market and customer research, developing initial service based minimal viable product.

    Launched initial website including booking infrastructure and flow using third party integrations, and created product roadmap

    http://www.cultureconsultingservices.com/

  • Ninelabs offers strategy & design consulting for digital product teams specializing in the travel and fintech industry.

    Led customer and product research to boost user satisfaction for 3 apps in the Travel and Fintech space.

    Launched an internal modular component based design system for Delta Airlines that allowed engineers to quickly and easily build and launch pages for the airlines’ web services. 

    Collaborated with Designers and Engineers to create user stories; responsible for backlog grooming; led Sprint planning, demo and retro meetings; and plan releases.

    led research that helped the client understand the interconnected factors impacting both customers and employees which streamlined the process and reduced screens from 350 to 75.

    Collaborated with an external IT team to map out the flow, design and prototype a proof-of-concept mobile app for an international chain of convenience stores.

    https://www.ninelabs.com/

  • Amida makes open source software focused on Data, Cybersecurity, Healthcare IT, Education, Energy, Finance, and Data Science

    Launched, designed and developed the front-end of a data collection and project management React app that guides users through their assigned tasks for NGO's and Local Universities in addition to five other products.

    Conducted usability testing for initial MVP to understand how to refine future feature sets.

    Partnered with Product Owner and Front-End Developer to translate initial wireframes into a functional solution

    Led the team through planning, requirement gathering, development, testing and deployment in agile workflow. 

    Identified feature and functionality requirements from users and internal stakeholders and translated findings into product development and feature upgrades.

    https://www.amida.com/

  • A technology company that built software to help political professionals make better decisions.

    Collaborated directly with the Chief Product Officer (Currently at Emerging Impact) on concept and design of successful launch of a political spending product and FEC powered API that allowed tracking and real time spending updates.

    Worked with the product team in an agile environment while pair designing features and UI with front end engineers.

    CircaVictor.com